Formula
One transparent fee: your tier minimum plus 3% of monthly ad spend plus 3% of attributed sales. Management fee only. Media spend is never bundled in.
Targeted ads. Done right.
Paid media with a clear target.
Every pound aimed. Nothing sprayed.
SNIPER plans, manages and optimises performance campaigns across the platforms where your customers discover, compare and buy.
Powered by Fire Control, SNIPER's operating system for targeting, fees and scale decisions.
Platforms we plan and buy across
- Meta
- TikTok
- ChatGPT
- YouTube
Platform names are used for identification only. No endorsement, certification or official partnership is implied.
Official pricing
Three tiers. One transparent formula.
£3,500
Platinum floor, per month
Elite is £5,000 and Finesse is £8,000. Every tier adds 3% of monthly ad spend and 3% of attributed sales. Media spend stays separate.
What SNIPER does
A complete paid media function
Research, planning, buying, testing, measurement and optimisation, run as one accountable programme.
Paid media strategy
Channel mix, budget shape and a test roadmap built around the commercial goal.
Audience and market research
Who buys, what they compare, and the language and platforms they use to decide.
Campaign setup and media buying
Clean account architecture, disciplined bidding and day-to-day buying across the agreed platforms.
Creative testing
Structured hooks, formats and messaging tests so creative decisions are based on evidence.
Tracking and attribution
Pixels, conversion events and a written attribution approach so reported numbers can be trusted.
Reporting and optimisation
Regular read-outs against agreed KPIs, with clear decisions on what to change next.
Process
Four stages, no guesswork
A predictable operating rhythm from first audit through to scaling what works.
- 01
Diagnose
Understand the commercial goal, audience, offer and existing data.
- 02
Build
Develop the channel plan, tracking structure, campaigns and test roadmap.
- 03
Optimise
Improve targeting, creative, bids, budgets and conversion paths.
- 04
Scale
Move budget towards validated opportunities while managing efficiency.
Operating rhythm
Rules of Engagement
A timed cadence alongside the four stages, so every decision has a date.
- Week 1
Setup & tracking audit
Accounts, pixels and events checked; commercial goals agreed and documented.
- Day 30
First optimisation read
What to keep, what to cut and what to test next, decided against the agreed KPIs.
- Day 45
Scale / cut decision
Budget moves toward validated opportunities; underperformers are cut.
Fire Control
The Sniper operating system
Fire Control is how every SNIPER package is priced, estimated and run: one formula, one calculator, one set of operating stages.
Calculator
Enter ad spend and attributed sales for a live package estimate, then move straight to a quote or signup without a sales call gate.
Stages
Diagnose, Build, Optimise, Scale. The same four operating stages run every package, with each change tied to an agreed KPI.
Fire Control reporting
What Fire Control reports on
The finance KPIs reported beside ROAS.
- ROAS
Return on ad spend, attributed and reported against the tracking rules agreed up front.
- LTV:CAC
Lifetime value against acquisition cost, so spend decisions follow the economics of a customer.
- Payback period
How quickly acquisition spend returns its cost, the number that governs how fast budget can scale.
These are the metrics Sniper tracks and reports. No client results, figures or benchmarks are claimed or implied on this page.
Platform selection
The channel follows the business
We recommend a channel mix and a sequence, then revisit it as evidence builds.
- Audience behaviour and where decisions actually happen
- Commercial goals and the economics of each sale or lead
- Creative requirements and your capacity to produce them
- Tracking readiness and data quality
- Budget available per channel to learn properly
Method
The work, before the case study
Names and figures are published after written client approval. The operating method is already in place.
Research before spend
Audience, competitor and demand research shapes the plan before a single campaign is built.
Tracking checked first
Pixels, events and attribution rules are reviewed and documented so reporting means something.
Decisions on a cadence
Optimisation and reporting run to an agreed rhythm, with each change tied to an agreed KPI.